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Mercedes Unveils First Tesla Rival in $12 Billion Attack

George Rosevear

By Christoph Rauwald, Bloomberg


Mercedes-Benz, the world’s largest maker of luxury cars, is rolling out its first in a series of battery-powered models, adding to a growing array of high-end brands targeting Tesla Inc.

Merceded EQC

The Mercedes EQC crossover starts production in the first half of next year, part of a plan to develop its EQ electric line, Daimler AG Chief Executive Officer Dieter Zetsche told reporters in Stockholm at the model’s world premiere. The company intended to invest 10 billion euros ($12 billion) in its electric-vehicle push but has ended up spending “more than that,” he said Tuesday, without specifying figures.


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